meltwater Global Sales Summit in Vegas
Meltwater held their Global Sales Summit in Vegas. They brought together 800 global sales employees for the first time in over 5 years.
As this was the first time bringing the global sales team together since pre-covid, without a doubt this event needed to be special and memorable.
Meltwater is the leading global media monitoring company, with over 30 offices worldwide and presence in multiple countries, it is super important that when bringing the team together, every minute is taken advantage of. For this year's GSS, they picked the famous Las Vegas. This event was held in the brand new Fontainebleau Hotel- this GSS event was one of the first large events to be held in this highly anticipated new luxurious hotel.
The event took place over 3 days with all events taking place at the hotel. There were lots of logistics to manage- flying in 800 people globally, company swag sourcing, Event promotion and on-site marketing materials, full show production for executive presentations in the BleauLive Theatre, multiple breakout rooms for regional sales teams, VIP guests, a white out Hamptons party, a Gala Awards dinner and the finale night- exclusive use of ClubLiv.
The summit presentations were done in the Bleaulive Theatre everyday. We used the main large conference space in the hotel for breakfast and lunch everyday, as well as the welcome dinner on the first night. We then transformed the space for the Gala Awards dinner on the final night. We cleared out the Bleaulive Theatre and used that space for the White Out Hamptons Party on day 2. For the final night of the summit, the entire Club Liv was exclusively rented out and Meltwater even brought in their own DJ of choice from Oslo. The club had event promotion artwork and designs displayed all over the walls, which aligned with the Club Liv theme, all throughout the night. It was a whole vibe to say the least.
There are many little details throughout the event that made this extra special. We curated unique marketing materials to use for the various dinner themes. We had branded burger and pizza boxes as well as branded step and repeats for the various nights. The goal was to create as many social media and marketing moments as possible for the team to post on Linkedin etc;.
What we handled:
Sourcing all marketing materials for the event
Sourcing swag for employees
Flight manifests for 800 global employees
Hotel rooming list and modifications
Hotel negotiation
Day-of-coordination help
Hotel communication and management
Employee communication for event information
HR coordination and visa help for global employees
Full project management end to end scope
Club Liv management
Gala and Awards dinner
Full production management for two full days of AV & presentations
Transportation management to and from airport for group flights
F&B management throughout event
There was so much that went into this event, and it was so fulfilling to see it all come together, especially since it was the largest event of the year on our calendar and the first one of 2024.
Although there were many moving parts, Daybreak Events thankfully has a lot of amazing industry partners that help us make the whole thing come together seamlessly. We have a production partner to ensure everything AV, stage and lighting wise is solidified, a travel company that handles all of the flights and takes care of any fires along the way, and an inhouse design team that can help curate marketing proofs as well as affordable swag partners in different countries- it takes a village.
No event is too big or too small for Daybreak events, we love a good challenge :)
